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Research papers

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018
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Citation

Borja and Lauri Pires (2018a, November 11). UX research in a developing country . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/ux-research-in-a-developing-country--9495


Videos

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018
×

Citation

Borja and Lauri Pires (2018a, November 11). UX research in a developing country . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/ux-research-in-a-developing-country-


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
×

Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-